In today’s world, it is hard to capture the consumer’s attention. News, games, books, and work are all accessible by a few quick swipes on our phone. We scroll, scroll, scroll unaware of what is passing by, just looking for something to catch of eye enough for a possible view.
Most of us find that video’s are worth watching, especially over text and articles. Marketers are using video more as it is enjoyed and preferred by the consumers; with the added addition that video’s are more memorable than text. Nowadays though regular videos are becoming outdated.
The next wave is interactive videos that make the consumer become part of the experience. Musicians are releasing videos that allow you to become apart of the video itself; companies make interactive ads that allow you to cut down on the overall ad duration.
Why the sudden change? Well, it’s essentially a win-win for both consumer and company. Interactive videos are even more memorable, because know you are actually doing something during the video, consciously making decisions. Companies can view click rates to see what options the consumers are viewing more and consumers can get personalized impactful messages from companies they care about.
Be prepared for more of these video’s to be coming your way. But also be on the lookout for the next form of video to come along any day now.