When we all first got Facebook, Twitter, or Instagram it was always a contest to see who had the most followers or friends. You always wanted to have the most, so you could seem like the “cool kid”. But, does that really matter?
Yeah, it gives you a little satisfaction when over a 100 people like your photo or status. But, do a 100 people actually like it or are they just being generous. Organizations need to realize that the number of Likes does not actually matter, the gold is in how many people engage and respond to the content of what you post.
Here are 3 ways startups can get and keep the correct followers.
- Clarify Your Goals and Their Needs
Be able to clearly show and explain why you are in business, demonstrate how your product or service will fix a problem they did not even know they had. Knowing this problem will allow you to interact with the customers in a more intimate and personable way.
- Engagement is Key
Not only should you be posting quality information or pictures on the regular, make sure it is relevant to your audience. Be present, constantly check for any questions or suggestions and be able to provide an answer in a reasonable amount of time. Loyal customers can help with this!
- Show the Love
Show those loyal customers that go above and beyond that you notice and appreciate what they do! Give them special discounts or gift cards; let them know about changes that are happening first. Make them feel special and a valued extension of your team.