Quality over Quantity: The Importance of Having Real Followers

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When we all first got Facebook, Twitter, or Instagram it was always a contest to see who had the most followers or friends. You always wanted to have the most, so you could seem like the “cool kid”. But, does that really matter?

Yeah, it gives you a little satisfaction when over a 100 people like your photo or status. But, do a 100 people actually like it or are they just being generous. Organizations need to realize that the number of Likes does not actually matter, the gold is in how many people engage and respond to the content of what you post.

Here are 3 ways startups can get and keep the correct followers.

  1. Clarify Your Goals and Their Needs

Be able to clearly show and explain why you are in business, demonstrate how your product or service will fix a problem they did not even know they had. Knowing this problem will allow you to interact with the customers in a more intimate and personable way.

  1. Engagement is Key

Not only should you be posting quality information or pictures on the regular, make sure it is relevant to your audience. Be present, constantly check for any questions or suggestions and be able to provide an answer in a reasonable amount of time. Loyal customers can help with this!

  1. Show the Love

Show those loyal customers that go above and beyond that you notice and appreciate what they do! Give them special discounts or gift cards; let them know about changes that are happening first. Make them feel special and a valued extension of your team.

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3 thoughts on “Quality over Quantity: The Importance of Having Real Followers

  1. Yes. Also having a strategy in place will help you define what you want to achieve, so you can better target and attract new followers relevant to your business. No matter what industry your business is in, you have a story to tell that is perfectly suited for a highly visual social network like Facebook. Satisfy curiosity by showing followers how your product is made, share the perspective of an employee to humanize your brand, or position your brand in an aspirational way by showcasing the lifestyle or achievements of your customers. I think it is also the good ways that increase the follower by minute.

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  2. It is so easy to agree to this post. Content should always be of quality, because a good captivating message will give you more quantity of interaction rather than posting several things that will only clutter a user’s feed. Vise-versa, the company will want to de-clutter the user counts to make sure there are not computer generated accounts interacting with their content showing false results of the interaction. The input to posts you give are very valuable. It’d be awesome if you could let us know of some examples as when you say your product or service will solve a problem, does that limit your new-client capture? I’m just thinking about a product with one specific use, what if it could creatively be used for something else as well, creating a new problem that the client may have not known about? There’s a lot of potential new business, but then the question is: how do you go about finding new problems to solve with your one product/ service?

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  3. I completely agree that having an engaging following is better than a lot of likes. A company that provides a platform for communication between a smaller segment of people will get more out of their social media strategy than those that focus solely on how many people follow their social media pages. Building on your list I think that adding a call to action to certain posts that work within the content of the post will prod customers to be more active. If you’re posting an article for entrepreneurs and creating a conversation, then having a button that directs your audience to your website to learn more about entrepreneurial news will be beneficial in building reliable traffic.

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