With social media growing every single day, more and more companies are using social media to get their message across to their target audience. The question is whether or not they should use social media over digital marketing.
Before deciding which format to use, here are some of the differences between the two.
Digital marketing is the use of any available digital channel to help promote your brand or your product you are trying to sell. Some of the main channels that are used are through internet and non-internet marketing forms. This will include web, SEO, online banner advertising to the use of television, radio, and billboards.
Social media on the other hand is often described as the use of platforms such as Facebook, Twitter, and LinkedIn as a way to bring people together. It has some advantages such as being a easy and fast way to spread information to your customers and also a simple way of interacting and finding out exactly what they want.
Those who are in charge of marketing need to realize that one is not better than the other. That in fact, social media is a major component of digital marketing. For the majority of platforms besides for Facebook Lite, most are bounded by the need to have internet. While digital marketing is able to reach people, even if they are offline.
Finding the balance between the two and knowing how to best utilize each, is crucial for the success of a business. Social media is rapidly changing, but it will always be a constant in being able to connect with customers, but until more changes are made, digital will be needed as a way of promoting in an offline environment.